Shaoul Mishal

President / Founder

Mr Shaoul Mishal has almost 20 years of experience within the international real estate industry, including 6 years of practice as a senior commercial real estate attorney and 10 years serving serving in senior positions in the private real estate business of Tshuva and Elad Group.

Mr. Mishal was the Founder and CEO of the Elad Group Florida (now Elad National Properties) based in Florida, USA., and the private arm of the Tshuva Group in the Southeast coast of the United States. In 2004, Mr. Mishal undertook investigations on behalf of the Tshuva Group with the aim of identifying high growth potential real estate investments, particularly in the residential sector, in the Florida area. Within a short time, he made extensive purchases leveraging funds through local banks and within 18 months the company had grown from zero to holding a portfolio valued over $1.5 billion in over ten states across the nation.


Don Alexander

Vice President

Mr. Alexander brings over four decades of real estate management acumen to Gamla Cedron. As Vice President for the company, he is responsible for overseeing the entire company’s projects. Alexander helped and led the development of this division, as well as making this company one of the most successful throughout the US.

Alexander’s career in real estate began in Detroit, as director of marketing and sales for Kaufman & Broad. He then joined Hoffman Homes in Chicago, directly supervising the creation and sales of more than 3,000 homes.

Coming to Florida as Vice President, Marketing and Sales for Gulfstream Land & Development Corporation, Alexander developed Jacaranda, a 5,400 acre master-planned community in West Broward County. Reconnecting with Hoffman, as President of their Florida Division, his responsibilities included six communities with a sales volume of more than $20 million a year.

From 1988 to 1997 as President of Marlex Housing in Boca Raton, he built such well-known communities as Santa Barbara and Laurel Point in Broken Sound. And from 1998 to 2003, he was Senior Vice President, Marketing and Sales for United Homes, having overseen the marketing and sales of their many highly successful South Florida communities located in Broward and Miami-Dade Counties. From 2003 to 2009 Alexander served as the President of the Condo Conversion Division for International Sales Group.


Paula De La Salas

Director of Operations

Mrs. De La Salas has over 12 years of experience in the real estate industry. Her real estate experience includes everything from sales to property management.

Mrs. De La Salas’ property management experience includes multi-million dollar properties such as The Edgewater on South Beach. As the property manager for the Edgewater on South Beach, she managed its residential and commercial assets for years. In 2010, she oversaw the Edgewater’s successful transition from condominium to a 4 star hotel.

Mrs. De La Salas received her Master’s degree in Business Administration from Florida International University. She also received a dual bachelor’s degree in Business Administration and International Business from Florida International University.